Adam Mada, known as “Mr Magic” has been entertaining audiences and creating custom magic and Illusion shows internationally for over 25 years. He is the head of magic, illusion and practical effects for the Australian National Institute of Dramatic Art (N.I.D.A) The magic and illusion consultant, designer and director for the hotly anticipated US Netflix series Wonka – The Golden Ticket. He was the Magic and Illusions coach to the global smash hit Harry Potter and The Cursed Child – Parts 1 and 2 Australia. Adam is the creator of the family smash hit touring show ‘Mada’s Magic Marvels’ which debuted as a special interactive live broadcast commissioned by the Sydney Opera House in 2020
Adam’s notable magic/illusion design, direction and coaching work for theatre has included: An Iliad – Sydney Theatre Company 2026, Helen Garners -The Spare Room – Belvoir 2025, the highly acclaimed biopic – Siegfried & Roy the Unauthorised Opera – Sydney Festival / Opera Australia 2025, Lord Of the Rings – A Musical Tale – 2025, The Master & Margarita – Belvoir 2024 – The Metaverse Of Magic – Jones Theatrical, 2024 the stage adaptation of Mem Foxes Australian classic ‘Possum Magic’ – Monkey Baa theatre company – Sydney Opera House, Sydney Theatre Companies 2021 adaptation of Blithe Spirit – Sydney Opera House, the 2020 version of Wicked, Hamburg Germany, The Tales of Hoffman – Opera Australia – Sydney Opera House
Adam’s highly sought after live and digital performances and workshops are in demand throughout the world, appearing everywhere from the Sydney Opera House to The Royal Bombay Yacht Club in Mumbai.
Adam is the founder and director of Magic Inc. a company that fosters emerging magic talent as well as creating custom magic and illusion design and props for advertising activations, stage and screen and special events.