streaming live from the magic inc lab
News, Now Showing


Online real-time entertainment – It’s fun, It’s COVID friendly,  It’s Magic. Streaming live from the Magic Inc. Lab ! Bring a touch of magic to your next online meeting or conference with Mada’s Virtual Marvels. Perfect for a pre or post-meeting team energiser or a full digital spectacular, Mada’s virtual magic show brings Mada’s unique […]

News, Now Showing

THE WONDERBOOTH – available now for events!

A brand new interactive, magical innovation from the minds at Magic Inc.  This is The Wonderbooth, an event curiosity like no other. CHECK OUT THE GRAIN BAR LAUNCH @ The Four Seasons Hotel, Sydney. Step into a world of enchantment with Wonderbooth! Like a photobooth, however, Wonderbooth doesn’t capture moments, it creates them. Our skilled […]


Influencers wowed by The Wonderbooth at Grain Bar Launch.

Sydney, March 22: Set in the heart of the Four Seasons Hotel Sydney, the illustrious Grain Bar has undergone a mesmerizing transformation into a vibrant hub of innovation and style. Marking its grand launch, the bar unveils an exquisite array of original cocktails, crafted by its team of world-class bartenders, promising an experience that exudes […]

Mada's Magic Marvels 2024

Mada’s Magic Marvels – 2024 Tour

2024 Dates to be announced shortly. AS SEEN AT Step into the world of Australia’s own Mr. Magic, master performer, illusion designer, and magic coach known for his work on Australia’s Got Talent, Possum Magic, Harry Potter & The Cursed Child Parts 1 & 2, and N.I.D.A (The National Institute Of Dramatic Art). Get ready […]

Interacitve Magic Spectacular
News, Now Showing

Metaverse Of Magic

Adam Mada in 2023 was appointed the magic designer for the world’s most innovative and interactive cutting-edge magic show – The Metaverse Of Magic. WORLD-RENOWNED MAGICIANS BREATHTAKING ILLUSIONGAME-CHANGING TECHNOLOGY Experience the world’s first interactive magic spectacular – METAVERSE OF MAGIC. Go on a thrilling quest with Lenoxx (Ash Magic) as he journeys through the metaverse to face […]

Adam Mada Wow
News, Now Showing

Mada’s Marvels @ WOW festival

Join Mr magic himself for a hilarious interactive show guaranteed to have you scratching your head and asking, how did he do THAT?! Watch closely as objects appear, disappear and transform before your very eyes. He might just get you up on stage too, so hold onto your hat! Date: Thursday 29 SeptemberTime: 11amVenue: TheatreDuration: 45 mins Tix: $15Appropriate […]

News, Now Showing


Thursday, 24th of March. The State Library of NSW and Magic Inc. invite you to a very special performance in celebration of the magical exhibition on Australian magic history How’s Tricks?  at the State Library of NSW. Join us at the Library for a night of magic and illusion that will showcase some of Australia’s most […]

Real Magic and Good Vibes.

Real Magic by Ash Magic – Book Release!

Tips, Tricks, TikTok and Totally Good vibes by Ash Magic We are terribly excited about Ash’s book release through Penguin Australia. Ash details his amazing journey from busking on the street to our first meeting, our first shows together with the formation of The Cardistry Boys, our various tours including India with John Zubrzycki and […]

News, Now Showing


LIVE ONLINE STREAMING WORKSHOP Learn how to impress all the kids in your life! What you’ll do Join Mr Magic himself, Adam Mada for a very special interactive workshop for Dads, live streaming directly from the Magic Inc. workshop in Sydney, Australia.  The kids are FINALLY in bed, so grab a drink and settle in […]