Mada’s Magic Marvels

Produced by Magic Inc.

Currently accepting expressions of interest for kids and family programming 2024/2025 seasons.

Send through EOI to Susie Rugg –

Step into the world of Australia’s own Mr. Magic, master performer, illusion designer, and magic coach known for his work on Australia’s Got Talent, Possum Magic, Harry Potter & The Cursed Child Parts 1 & 2, and N.I.D.A (The National Institute Of Dramatic Art). Get ready for a hilarious and fast-paced interactive family show.

Prepare to be spellbound as objects materialise, vanish, and morph right before your very eyes in a series of mind-boggling magic moments that frequently involve the entire audience.

Word on the street is that Mada will be scouting for a young apprentice from the audience to assist him with a jaw-dropping illusion on stage. Plus, Adam, a father of three, will lead a special interactive magical tribute dedicated to all the dads in the audience.

Are you ready to become a part of the magic?

For Presenters

Mada’s Magic Marvels is an interactive magic show crafted specifically for families with primary school-age children. The show features original inventions and illusions along with traditional sleight of hand with contemporary storytelling. Offering fun and lighthearted entertainment celebrating the spirit of invention and imagination.

In this show, participation is key, as the performance seamlessly integrates genuine interactive elements, engaging audiences both in their seats and on stage. It’s not just a performance; it’s an invitation to become a part of the magic, making the show an ideal first theatre experience for a diverse audience.

The show is extremely easy to set up and stage while providing big visual appeal.  It can be bumped-in under 1.5 hours, is primarily self operated and requires only one AV operator during the performance. We are proud to have developed the show with a small footprint in terms of staffing and management.

Mada’s Magic Marvels is very popular with audiences with the majority of seasons to-date selling out.  Presenters can leverage Adam’s profile as a magician and his work on major productions to bolster marketing campaigns.

Mada’s Magic Marvels is the culmination of Adam’s touring performances across the globe. In 2016 it embarked on a funded tour through India, gracing prestigious venues such as the TATA NCPA theatre and The Royal Bombay Yacht Club, courtesy of the Australian High Commission. The show has also been featured on Royal Caribbean and Celebrity Cruise lines and has been a highlight at numerous children’s festivals.

  • 2022- Ballarat Heritage Festival – Hall of Industries (Season Sold Out)
  • 2023- WOW Festival Casula Powerhouse  (Season Sold Out) 
  • 2023- Spot On Children’s Festival Riverside Parramatta (Season Sold Out)
  • 2024- Wyong Art House – Summer Express Festival (Season Sold Out)

In 2020, the Sydney Opera House commissioned a special interactive digital version for a live broadcast on the Joan Sutherland Stage. Throughout the pandemic, Mada’s Magic Marvels provided live interactive digital experiences for families worldwide, commissioned by notable organisation’s including the NSW Department Of Education, Google, Amazon, Adobe, NSW Planning Department, Atlassian, Skit This Kids TV, Hitachi, IBM, Rotary NSW, Autodesk, Charles Sturt University, Allens, and Johnson and Johnson.

Mada’s Magic Marvel’s was a fabulous addition to our Spot On Children’s festival program. Popular with both children and their grown ups, Adam’s showmanship delighted the audience and the interactive style of the show meant squeals and shouts of excitement and joy were bleeding out of the venue doors. A fantastic school holiday or family show’

Amy Matthews
Senior Producer: Education and Communities – Riverside Theatres  |  she/her 

The Show:

  • Duration:
    • 45-60 minutes.
  • Performers:
    • Primarily a one-man show, however, Adam does invite special guests for feature spots, such as his Son Finn, 11, and Ash Magic (Aussie TikTok Superstar). The show also has a live pianist option (as per the Sydney Opera House engagement)
  • Community Engagement
    • We offer a meet and greet with photos on Stage post most performances.
    • Workshop – we offer a companion ticketed hands-on magic taster workshop, where the kids get to learn several mini illusions from Adam himself. These are very successful and often requested by most venues.
  • AV requirements:
    • 1 x LED wall or Projection Screen – allows for background content and interactive digital illusion.
    • 1 x handheld wireless Mic (can also be supplied)
    • Standard venue lighting rig (Show is flexible to use in-house standard rig) Archival of show supplied prior to the event for light plotting.
    • Show Audio and Video is 100% run from Qlab on our macbook pro. We control each CUE.
      • Our Macbook pro to be set up – Side of stage / prompt or ops desk
      • 10a Power
      • Audio line in
      • HDMI line in
    • Live pianist – In the event we bring our live pianist on board for the show – we’ll send through separate technical requirements.
  • Bump In / Technical Rehearsal
    • loading dock access for large Van.
    • Bump-in and set up takes approx 45 mins.
    • Technical setup, sound check, and cue-to-cue – can be completed in 3 hours. (Depending on lighting plot and venue access)
    • A full technical rehearsal is not required, however, we like to top and tail each cue stepping through key moments in the show.
    • Cue’s – Venue in-house tech team are only required to manage Mic levels and operate lighting cues (less than 10)
  • Staging requirements:
    • Minimum clear space of 5 x 4 meters.
    • Off-stage area, either side of the stage, masked by legs or back of house.
    • Access to the stage for audience members.
  • Suggested Ticket price:
    • Show $29 – $39
    • Workshop $20 – $35 per head
  • Demographic Appeal:
    • Wide-reaching appeal across diverse demographics, ages, and backgrounds, with a primary focus on families with primary school-age children.
  • Venue
    • The show is designed to be flexible and scale based on venue. Typically the show will play to a house size of 150 – 1500.

Send through EOI to Susie Rugg –

About Adam Mada

Adam has been performing, touring, coaching, and designing magic worldwide for 20+ years. He is Australia’s foremost expert on staging magic and illusion and is an in-demand magic coach for performers and major productions such as Australia’s Got Talent and Harry Potter and The Cursed Child Parts 1 & 2.  Adam runs an innovative and unique program on theatrical stage illusion as part of N.I.D.A’s (National Institute Of Dramatic Art) 2nd year fine arts degrees in technical stage management and properties objects and effects.

Adam’s performances have been specially commissioned by the NSW Department of Education as part of their NSW school’s digital entertainment offering.

Adam is the founder and director of Magic Inc. a company that fosters emerging magic talent as well as creating custom magic and illusion design and props for advertising activations and special events.